2008 TAPME Convention
Newspaper Next 2.0
Newspaper Next, the groundbreaking initiative by the American Press Institute, has offered a blueprint to help the newspaper industry transform itself, building new audiences and developing new revenue streams while maximizing core products.
Steve Buttry from the American Press Institute will discuss the latest report, Newspaper Next 2.0: Making the Leap Beyond 'Newspaper Companies,' released February 19, 2008. The good news in the report is that opportunities abound, but to capitalize on them, a newspaper company must reach far beyond the limits of newspaper and news.
What the report includes:
- A new vision of what a newspaper company can and must become. With the old model eroding, and with intense competition from other contenders, leaders in this industry need new models they can both see and articulate as they guide and inspire change in their organizations.
- Case studies of new products launched in the last year by companies using the N2 method - from the products' main features, target consumer and business customers, to key metrics and lessons learned.
- Case studies of how several innovative companies organized, staffed, funded and oversaw their product development efforts.
- Practical guidance for what may be the most urgent question on the minds of newspaper executives today: How can we monetize the Web? Online advertising spending is projected to rise by a whopping 48% in 2008. How do newspapers leverage it?
